The reason is to get worse situation on the GPU market. Chinese portal MyDrivers claims that according to Nvidia’s information, Nvidia is planning to start selling Volt cards in the third quarter of 2017. The company would therefore accelerate the premiere significantly, because earlier it was talking about the end of this or the beginning of next year.
At the outset, we point out that at this moment, information on the possible acceleration of Volt’s release was just rumors and the company has not disclosed any data that could point to such an option. However, MyDrivers is sure of its merits, and we have to admit that the information provided by the Chinese sometimes works (such as the exact date of the premiere of the refreshed Polaris).
There are several factors to accelerate the Volta’s market debut. Nvidia has already made available all of the planned Pascal family models, except for the GT 1030, which we have already reported on today. Thus, it can take on another series that MyDrivers is expected to hit at least a quarter earlier than expected. The main factor here is the situation of GPU manufacturers in the first quarter of this year.
The data available indicates that sales of the cards were just as weak, as companies’ profits also stemmed from falling product prices. It is also predicted that the second quarter will be even worse, and overall sales may be lower by as much as 15 percent. The market, as well as green partners themselves, are demanding new equipment. By introducing GeForce GTX 2000 earlier than planned, Nvidia would also have an argument to raise the price of its design, which should probably translate into increased profitability. The Chinese believe that greens are very seriously thinking about changes in product positioning. In addition, the company would have a strong response to the continuing horizons on the Vega horizon – with the introduction of Volt Nvidia could re-emphasize its dominant position in the most powerful graphics card market. There would also be no major production problems, because although it is said that the Volta will be created in the 12 nm process, it really is about the next generation of 16 nm FinFET lithography. Nevertheless, we remind you once again that it’s just a rumor, so it’s hard to say if it’s going to work.